Zenith has announced the appointment of Vikki Pearce to the role of Head of Digital in Melbourne. Pearce will be responsible for operationalising the company’s digital vision, providing strategic thought leadership, ongoing product development and working with Melbourne clients to solve for the now, while identifying how to drive future growth across their activations in digital and social channels.
Pearce commences in her role in April and will report into the agency’s National Head of Digital & Data, Joshua Lee.
On Pearce’s appointment, Lee said: “I’ve known and worked with Vikki for a number of years now, and I am incredibly excited that she’s joining Zenith to lead our Melbourne digital team. Her wealth of experience and digital leadership within the programmatic and ad tech space is essential for our clients in an increasingly complex landscape.”
Pearce most recently worked as a programmatic strategy consultant at Interplay Media, and she has held various digital leadership roles at Dentsu, including Head of Programmatic & Commercial, and as Amnet’s Head of Commercial & Programmatic Investment in ANZ.
She brings to Zenith over 15 years of digital experience. “It’s exciting to work alongside such a fantastic and talented team of people, and I am very much looking forward to helping deliver the digital vision for our clients and the broader business,” Pearce said.
For further information, please contact:
Camille Alarcon
Tel: +61 429 137 955
Email: camille.alarcon@publicisgroupe.com
About Zenith
As the ROI agency, Zenith leverages data, technology and talent to scout out new opportunities, solve complex challenges and grow clients’ businesses. The agency has more than 6,000 brilliant specialists across 95 markets – experts in communications & media planning, content, performance marketing, value optimization and data analytics. In Australia, Zenith has offices in Sydney, Melbourne and Brisbane, with over 150 staff. Zenith works with some of the world’s leading brands including Aldi, Honda, Luxottica, Reckitt Benckiser, Lite’N Easy, Kering, Lactalis, and The Walt Disney Company.
About Zenith
As the ROI agency, Zenith leverages data, technology and talent to scout out new opportunities, solve complex challenges and grow clients’ businesses. The agency has more than 6,000 brilliant specialists across 95 markets – experts in communications & media planning, content, performance marketing, value optimization and data analytics. In Australia, Zenith has offices in Sydney, Melbourne and Brisbane, with over 150 staff. Zenith works with some of the world’s leading brands including Aldi, Honda, Luxottica, Reckitt Benckiser, Lite’N Easy, Kering, Lactalis, and The Walt Disney Company.
