13 February 2023

Zenith bolsters Commerce practice, appoints E-commerce Director

Zenith today announced the appointment of Harrison Bland to the newly created role of E-
commerce Director. Moving from his previous role as Commerce Manager at Publicis
Commerce UK, Bland is charged with leading and advancing Zenith’s Commerce offering in
retail media and beyond.

Effective immediately, Bland will be responsible for driving the strategy and implementation
of E-commerce and media initiatives for Zenith’s clients, on platforms and marketplaces
such as Amazon, eBay, CitrusAd, Facebook and Google.

Zenith National Head of Digital & Data, Joshua Lee said: “We are delighted to welcome
Harrison to Zenith as our new E-Commerce Director. Harrison joins at an exciting time of
growth for the agency, as our clients are responding positively to E-commerce content and
media opportunities on various platforms.

“With Harrison’s cross-category knowledge and tenure driving product excellence and
commercial success at Publicis Commerce UK, his role will be instrumental in building our
Zenith Commerce proposition to help clients gain a competitive edge in today’s rapidly
evolving consumer and media landscape.”

In other roles at Publicis Groupe, Bland was Account Manager at Starcom UK for client,
Samsung before his tenure at Publicis Commerce UK.

On his appointment at Zenith, Bland said: “After almost five years at Publicis Groupe UK,
I am thrilled to join the Zenith Australia and New Zealand team to lead the E-commerce
practice. The expansion of retail media creates a huge opportunity for supermarkets and
brands in the region and will be a key factor for increasing profitability. I look forward to
joining the team and working closely to develop Zenith’s Commerce offering, ensuring we
provide clients with proven solutions to drive business growth.”

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