Zenith Brisbane has been appointed to the media account of iconic Aussie soft drinks brand, Bundaberg Brewed Drinks. The agency was awarded the strategic planning and media buying responsibilities following a competitive pitch process, with the appointment effective immediately.
The Bundaberg-based beverage company has been brewing Australia’s favourite brewed soft drinks since 1968. Bundaberg is a great Australian story, now exporting to over 60 countries worldwide, including Asia, Europe, United Kingdom, and the United States.
Bundaberg Brewed Drinks’ Head of Global Marketing, Penny Glasson, said: “Bundaberg Brewed Drinks is a fourth-generation, family-owned business who have been a staple in Aussie pantries for the past 50 years. Competing in an industry dominated by multinationals means it’s critical we are strategic with our media spend and share our authentic story. We are looking forward to working closely with Zenith as we continue to focus on treating the world to Bundaberg.”
Zenith Brisbane GM, Warwick Taylor, added: “It is such a wonderful opportunity to work with one of Australia’s most iconic drinks brands. We are incredibly proud that Bundaberg Brewed Drinks has chosen Zenith as its partner, and look forward to working with the team to successfully bring their campaigns to market.”
‘The Great Australian Brew’ campaign is set to hit the market this Summer across multiple media platforms.
Bundaberg Brewed Drinks offers a range of premium non-alcoholic brewed beverages, including Ginger Beer, Sarsaparilla, Lemon Lime and Bitters, Apple Cider, Traditional Lemonade, Burgundee Creaming Soda, Guava, Blood Orange, Pink Grapefruit, Passionfruit, Peach, Tropical Mango Pineapple and Coconut, as well as a diet variety.
For further information, please contact:
Camille Alarcon
Tel: +61 429 137 955
Email: camille.alarcon@publicisgroupe.com
About Zenith
As the ROI agency, Zenith leverages data, technology and talent to scout out new opportunities, solve complex challenges and grow clients’ businesses. The agency has more than 6,000 brilliant specialists across 95 markets – experts in communications & media planning, content, performance marketing, value optimization and data analytics. In Australia, Zenith has offices in Sydney, Melbourne and Brisbane, with over 150 staff. Zenith works with some of the world’s leading brands including Aldi, Honda, Luxottica, Reckitt Benckiser, Lite’N Easy, Kering, Lactalis, TikTok and The Walt Disney Company.
About Bundaberg Brewed Drinks
Bundaberg Brewed Drinks is an Australian family-owned company known for its premium drinks, including Ginger Beer and other non-alcoholic beverages. For four generations, they’ve kept tradition at heart, brewing to traditional recipes, using time-honoured brewing methods, and the best quality ingredients. Guided by the rule, “If it’s worth brewing; it’s worth brewing well,” Bundaberg craft brews their drinks for up to seven days to capture the refreshing taste of real ingredients inside every brew.
