The brilliant thinking and work I spent many hours and days pouring over as a Media Juror at Cannes have for me highlighted the need for a greater focus on the craft of media strategy and planning.
While my fellow jurors and I saw some great content at this year’s Cannes Lions, it also became apparent that some of this fabulous work could have been better amplified with more attention to solid planning principles, understanding how to best use different channels, and how they can collectively bring the content to life.
Read more at:
http://www.adnews.com.au/news/nickie-scriven-s-view-from-the-2019-cannes-media-jury-room#8Qi7BPHRcxJfIQoD.99
