Today Zenith publishes the third edition of Global Intelligence, its quarterly magazine about the transformation of media and communications.
This edition leads with the latest developments in the global ad market, adapted from Zenith’s well-known quarterly ad forecasts. It then provides essential information and advice for marketers seeking to understand consumers better and communicate with them more effectively.
Articles in this issue range from using AI to make programmatic buying more efficient and learning about brand growth from Cannes Lions, to the importance of viewability in video advertising and partnering with ‘micro-influencers’ on Snapchat to connect with beauty consumers.
