The City of Melbourne has appointed Zenith to handle its media strategy, planning
and buying account following a tender process involving a number of undisclosed agencies.
The Publicis Media-owned agency, which has previously carried out project work for the City
of Melbourne, has now secured all campaign media activity.
Megan Kay, GM, Zenith Melbourne said: “We’re delighted to be partnering with the City of Melbourne as their media agency of record. The rich diversity of the city, with its thriving business, tourism, arts and cultural community, makes it an exciting and dynamic brand to work with.”
Among its many accolades, Melbourne has been ranked the world’s most liveable city for a record-breaking seven consecutive years, from 2011 to 2017, by The Economist Intelligence Unit.
For further information, please contact:
Camille Alarcon
Marketing Communications Director, Publicis Media
Tel: +61 429 137 955
Email: camille.alarcon@publicismedia.com
About Zenith
Zenith is The ROI Agency. We blend data, technology and brilliant specialists to scout out new opportunities, solve complex challenges and grow our client’s businesses. Zenith is part of Publicis Media, one of four solution hubs within Publicis Groupe [Euronext Paris FR0000130577, CAC40]. We have over 6000 brilliant specialists across 95 markets. In Australia, Zenith has offices in Sydney, Melbourne and Brisbane and employees over 150 people. We are experts in communications & media planning, content, performance marketing, value optimisation and data analytics. Zenith works with some of the world’s leading brands including Aldi, Honda, Henkel, RB and Lite’N Easy.
