By Nickie Scriven, CEO, Zenith Australia
As a Media Juror at this year’s Cannes Lions, I was fortunate enough to attend the world’s most influential festival of creativity and listen to thought-leading marketers from around the globe.
Those really striking a chord were the ones who reinforced everything we were looking for in the work we were judging on the jury – strongly grounded purpose and culture, real human and actionable insights, excellence in creating engaging consumer experiences, and results that delivered real business outcomes.
Read the full article on CMO:
https://www.cmo.com.au/blog/marketing-edge/2019/06/24/cannes-part-1-why-brands-must-put-human-interactions-at-the-heart-of-their-business/
