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news | 26th August 2019

Zenith appoints Kim Xavier as Head of Insights

Zenith CEO, Nickie Scriven, today announced the appointment of Kim Xavier to the role of national Head of Insights. Earlier this year Xavier returned to Australia after a three-year stint in...

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news | 19th August 2019

Kellogg’s appoints Zenith to media account

Kellogg’s has awarded Zenith its media strategy, planning and buying account in Australia and New Zealand, following a competitive pitch. Nickie Scriven, CEO, Zenith, said: “Throughout the process, the Kellogg’s marketing...

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news | 16th August 2019

Healthcare brands’ adspend growth held back by rising costs and downward pressure on prices But tech-driven services and demographic change promise a brighter future

Global advertising expenditure by healthcare brands will grow 3.6% this year to reach US$36bn, according to Zenith’s Healthcare Advertising Expenditure Forecasts, published today. Zenith forecasts another year of 3.6% growth in...

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news | 25th July 2019

City of Melbourne awards Zenith media account

The City of Melbourne has appointed Zenith to handle its media strategy, planning and buying account following a tender process involving a number of undisclosed agencies. The Publicis Media-owned agency, which...

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Zenith-Small-Use-Peak-110×110-55×55 Zenith
news | 24th July 2019

Will dynamic TV buying eventually save agencies time?

Audience engagement has been through highs and lows so far in 2019. While some programs have far exceeded expectations, other sure-fire hits have failed to deliver. And although predicting audiences has...

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news | 9th July 2019

Internet advertising will exceed half of global adspend in 2021

Although as internet ad market matures, growth projected to slow from 17% to 9% a year Internet advertising will account for 52% of global advertising expenditure in 2021, exceeding the 50%...

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news | 2nd July 2019

Cannes Part 2: How Adidas is maximising digital while articulating culture

By Nickie Scriven, CEO, Zenith Australia “Retail is not dead”. This was the bold statement made by, Michael Treff, president of Adidas’ digital creative agency, Code and Theory, at this year’s...

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news | 26th June 2019

Cannes Part 1: Why brands must put human interactions at the heart of their business

By Nickie Scriven, CEO, Zenith Australia As a Media Juror at this year’s Cannes Lions, I was fortunate enough to attend the world’s most influential festival of creativity and listen to...

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news | 21st June 2019

Nickie Scriven’s view from the 2019 Cannes Media Jury Room

The brilliant thinking and work I spent many hours and days pouring over as a Media Juror at Cannes have for me highlighted the need for a greater focus on the...

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Zenith-Small-Use-Peak-110×110-55×55 Zenith
news | 12th June 2019

Can the auditor-agency relationship ever really work?

The relationship between media auditor – whether benchmarking specialist or pitch consultant – and media agency is often highly-strung, provocative and fractious. Both parties can feel their efficiency directly compromised by...

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