Zenith
People around the world will spend an average of 800 hours using the mobile internet this year – that’s equivalent to 33 days without sleep or pause, according to Zenith’s Media...
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Zenith
A recent Forrester study has estimated that 25% of today’s jobs will become automated as a result of artificial intelligence.1 In the UK last year, leading department store M&S replaced 100...
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Zenith
Many proof points suggest there’s an under-investment against what appears to be highly-valuable regional consumers – cashed up, bigger grocery spenders and at decent scale. Zenith Sydney head of investment, Elizabeth...
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Zenith
Following the recent launch of Boomtown, we scrutinize whether we are indeed under-cooking our communication to regional dwellers. Many proof points suggest there is an under-investment against what appear to be...
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Zenith
Zenith yesterday brought together industry leaders to discuss the challenges and opportunities brands face in marketing to the diverse and elusive millennial consumer. Hosted by Zenith CEO, Nickie Scriven, the panel...
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Zenith
Esports, understood as multiplayer video games played competitively for spectators, have been generating substantial interest from international observers over the past couple of years. The sport’s growth trajectory, combined with its...
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Zenith
For many marketers, grappling with the nuances of a Millennial marketing strategy has been challenging enough. However, as the oldest members of the Generation Z cohort enter the job market, marketers...
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Zenith
Internet adspend to reach 49% of global total in 2021 Stronger-than-expected internet advertising will drive 4.7% growth in total global adspend in 2019, according to Zenith’s Advertising Expenditure Forecasts, published today....
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Zenith
Students at Orientation Weeks across NSW and Victoria were treated to bold and bright hair makeovers as part of an activation series with Schwarzkopf in partnership with Daily Mail Australia, Zenith...
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Zenith
Commuters are tapping into Singapore’s social scene via interactive screens at major commuter hubs in Sydney and Melbourne, as part of Singapore Tourism Board’s Passion Made Possible campaign with oOh!media. Achieving...
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