Zenith, Author at Zenith Market

Zenith

news | 2nd March 2018

Zenith & Heineken® launch Chat Bot to allow consumers to “Talk their way in” to Heineken® Saturday

Zenith, Publicis Content and Heineken® have partnered to launch the Heineken® Chat Bot on Facebook Messenger, providing an engaging platform that invites consumers into the premium, innovative and exciting world of...

Zenith

news | 27th August 2017

Underlying growth in global adspend strengthens in 2017

Global adspend will grow 4.2% to US$559bn in 2017, according to Zenith’s new Advertising Expenditure Forecasts, published today. That’s down from 4.8% growth in 2016. However, 2016 was a ‘quadrennial year’, and...

Zenith

news | 27th June 2017

Zenith publishes third edition of Global Intelligence

Today Zenith publishes the third edition of Global Intelligence, its quarterly magazine about the transformation of media and communications. This edition leads with the latest developments in the global ad market, adapted from...

Zenith

news | 27th June 2017

Mobile devices to lift online video viewing by 20% in 2017

Online video viewing will rise 20% in 2017, according to Zenith’s Online Video Forecasts 2017, published today. Global consumers will spend an average of 47.4 minutes a day viewing videos online this...

Zenith

news | 23rd June 2017

26% of media consumption will be mobile in 2019

Mobile internet use will account for 26% of global media consumption in 2019, up from 19% in 2016, according to Zenith’s Media Consumption Forecasts, published today. People around the world will spend...