Move On Up: Driving ROI through smarter use of mobile

The rapid growth of the mobile internet is disrupting business models even more than the PC revolution, due to its increased distribution, faster product upgrade cycle and personalisation capabilities.

As well as changing business models, mobile is radically changing how brands should approach end-to-end communication with prospects and customers. This report, from ZenithOptimedia and Performics, identifies four key areas of focus that will help brands to better leverage the opportunities in mobile in 2015.