Global Intelligence Magazine – 01

Zenith is very pleased to introduce the first edition of Global Intelligence, our quarterly round-up of insights and intelligence from across our global network.

We’ve put this magazine together to highlight the work being done across Zenith – and Publicis Media as a whole – to understand how the world of marketing is changing, and how we can harness these changes to communicate better with consumers.

Global Intelligence is designed to tell you what you need to know about our latest advertising forecasts, as well as providing insights into key trends affecting our industry – such as native content, mobile technology, programmatic buying and category research.